The BI Tool Roundup: Finding What Fits

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The BI software market is continually becoming larger and more complex to navigate.  Any organization looking to implement, update, complement, or replace BI tools has surely been inundated with information from dozens of vendors offering potentially hundreds of business analytics technologies.  How does one begin the process of narrowing the playing field and choosing the right solution?

Ironside is here to help. This article represents our thoughts on what to look for in a BI tool and explores some of the tools we think work well in different business cases: Birst, IBM Cognos Analytics, Microsoft, MicroStrategy, Qlik, and Tableau. Read more

Social Media Analytics: Unlocking Your Audience

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According to Dave Chaffey’s 2016 global social media research summary, over 2.3 billion people actively use websites like Facebook, Snapchat, Twitter, and LinkedIn to view content or engage with other users . This massive audience represents a huge opportunity for organizations to understand what trends they can connect with, who their ideal customers are, and what the sentiment is around their brand in the marketplace. These insights all become possible through social media analytics. Read more