LEXINGTON, Mass., Dec. 12, 2016 /PRNewswire/ — Ironside, a Boston-based data and analytics firm, just released an authoritative list of questions that they recommend business leaders try to answer now in planning for their analytics initiatives.

Today, it’s safe to say that the majority of businesses understand the value of analytics. They get that their data is important and that using it in the right way can have significant benefits. The problem, though, is that even though the business community as a whole acknowledges these facts, there’s still a lot of magical thinking around analytics tools and platforms out there. Read more