Ironside’s Greg Bonnette was featured in NRF’s Magazine, STORES, in the article titled “Mapping Crime Risks: Location data helps specialty retailer minimize loss and maximize sales.” written by Liz Parks in September 2017. Read more

Being the sole data champion within your organization can present difficulties when you’re vying for limited company resources and attention from the “powers that be.” No doubt, you may find the role to be frustrating at times. Yet you may also find the role to be extremely rewarding, because it gives you a great deal of responsibility and offers you with the opportunity to achieve the goal that every data champion aspires to: Gaining user buy-in of the data insights you’ve unlocked. Read more

For players in the biopharmaceutical space, it is becoming increasingly clear that advanced analytics can be of enormous assistance in solving many of the unique challenges the industry faces. To understand the extent of the impact that advanced analytics can make, it’s first necessary to examine how healthcare in the US has undergone a major transformation over the past decade.

First, there’s the presence of managed care. It puts pressure on pharmaceutical companies to provide stronger evidence of efficacy and safety, reduce costs of drug development and healthcare in general, and provide personalized care by targeting patient groups that are most likely to benefit from treatments and least likely to suffer adverse events. Read more