I was recently discussing with a colleague what differentiates our various clients. While each of them is undergoing improvement in some form, it is clear that some Offices of Finance perform significantly better than others. The basic difference often lies in their operations. Some run smoothly, with a quiet calm, timely submitted reports, and no finger-pointing; others are a chaotic mess, with deadlines always overdue, high turnover, and dirty mugs scattered around, half full of cold, bad coffee.
Read moreLast spring, I had the opportunity to attend a local analytics conference with Dr. Claudia Imhoff as the keynote speaker. As she got on stage to begin her presentation, she started out by making a statement along the lines of “For every time the phrase ‘Big Data’ is mentioned today, we will all take a shot during happy hour.”
(Tip: Don’t try that for this article.)
Read moreIn previous releases of Cognos Analytics, we have seen a trend of integrating many of the features of metadata modeling in Framework Manager into the Cognos Analytics interface. This trend is continuing with new or improved modeling capabilities being incorporated into Cognos Analytics 11.1 Data Modules.
Read moreCustomer segmentation is defined as “the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.” By using the correct attributes to define the customer segment, it allows companies to identify the right customers for targeted and relevant offers. Those who successfully define and maintain customer segmentation can derive a competitive advantage from the implementation by improving customer experience.
Read more