Welcome to our blog.

Navigating the Amazon Q Ecosystem: Amazon Q Business vs. Amazon Q in QuickSight

The introduction of Amazon Q features a powerful generative artificial intelligence (AI) assistant designed to analyze business trends, assist in software development, and maximize the potential of a company’s internal data. Amazon Q connects…

Strategy Consultant in Customer Analytics press release

Ironside Recognized as Strategy Consultant

BOSTON, May 25, 2017 /PRNewswire/ -- Ironside, a data and analytics firm headquartered in Massachusetts has been named a Strategy Consultant in Customer Analytics in Forrester's Vendor Landscape for Customer Analytics Services Providers,…

technical debt in analytics overloaded car concept

Business Analytics, Data Management

The Cost of Technical Debt in Analytics

In the world of data and analytics, technical debt is what happens when organizations make conscious decisions to solve short-term problems, even when they know there could be long-term and potentially negative implications around their actions.…

Business Analytics

Words of Warning: 5 Dangerous Dashboarding Terms

When planning your next dashboard project, watch out for these 5 dashboarding terms that could possibly jeopardize its success. Introduction: Bracing for a Challenge You already have a headache preparing for your new dashboard project. Your…

quota setting sale people evaluating performance

Business Analytics

Why Is the Quota Setting Process Important?

A recent Alexander Group survey showed 59 percent of participants reported quota setting as the top challenge among over 20 choices for their sales compensation program. Accenture research tells us that about 90 percent of companies leverage…

persona building team discussing options

Business Analytics

Purposeful Persona Building: Design Thinking Part 2

Remember our friend Empathy from the previous article? Well, now that you've interviewed, observed, and worked alongside your end-users and fully understand what it means to walk in their shoes, it’s time to leverage that new knowledge. You’ve…

investigating information incentive compensation health check concept

Business Analytics

Why an Incentive Compensation Health Check Matters

Squeaky wheels usually don't go away; they just get louder. Imagine you purchase a new car. The car is shiny and runs great, but after a year maybe there are few things you wish were different – the seat design could be more comfortable…

pitney bowes' new data practice team planning strategy

Awards & Recognition, Data Management

How Pitney Bowes’ New Data Practice Helps Our Clients Succeed

Yesterday, Ironside's partner Pitney Bowes announced that they are forming a new data practice built to accelerate businesses' digital transformation initiatives. This practice will reach across the whole company to accomplish the goal of helping…

end user adoption user interview concept

Business Analytics

Analytics End User Adoption: Rethinking Our Engagement Strategy

In the last few weeks, I’ve spoken with three different clients who are struggling with the issue of end user adoption. Each described a routine set of activities, either completed or in process, that you would expect to see in a thoughtful…

building a data & analytics roadmap use case gathering concept

Business Analytics, Data Management, Featured

Building Your Data & Analytics Roadmap One Use Case at a Time

IT and business leaders share a common goal – to leverage the data available to them in order to make more informed business decisions. The first step to achieving that goal is to create a data & analytics roadmap, a task many companies…

Business Analytics

The CIO and Analytics Strategy: Ironside’s Take

CIO and IDG released the 2017 State of the CIO report this week. Their findings are useful not just for the CIO role in general but also for exploring the connection between the CIO and analytics initiatives. Looking at the report through the…

Ironside is a data, analytics, and AI consulting and technology implementation company. We work with clients to understand their business objectives and day-to-day challenges, then employ our deep expertise in data strategy, architecture and engineering, integration, business intelligence, AI, and generative AI. We create technical solutions and practical approaches designed to drive smarter, data-driven decisions across a company and help it move further and faster toward its business goals.

Welcome to our blog.

Navigating the Amazon Q Ecosystem: Amazon Q Business vs. Amazon Q in QuickSight

Ironside Recognized as Strategy Consultant

The Cost of Technical Debt in Analytics

Words of Warning: 5 Dangerous Dashboarding Terms

Why Is the Quota Setting Process Important?

Purposeful Persona Building: Design Thinking Part 2

Why an Incentive Compensation Health Check Matters

How Pitney Bowes’ New Data Practice Helps Our Clients Succeed

Analytics End User Adoption: Rethinking Our Engagement Strategy

Building Your Data & Analytics Roadmap One Use Case at a Time

The CIO and Analytics Strategy: Ironside’s Take

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