Welcome to our blog.

Navigating the Amazon Q Ecosystem: Amazon Q Business vs. Amazon Q in QuickSight

The introduction of Amazon Q features a powerful generative artificial intelligence (AI) assistant designed to analyze business trends, assist in software development, and maximize the potential of a company’s internal data. Amazon Q connects…

Feeding Squirrel Empathy in Design Thinking Concept

Business Analytics

Get By with a Little Help from Empathy: Design Thinking Part 1

What Is Design Thinking? "Design thinking is about believing we can make a difference and having an intentional process in order to get to new, relevant solutions that create positive impact." - IDEO It is not a magic…

data management and governance concept terraced field

Business Analytics, Data Management

How Data Management and Governance Can Enable Successful Self-Service BI

Ironside's Crystal Meyers was featured in Vol. 19, No. 4 of TDWI's Business Intelligence Journal. Her points are particularly relevant as business analytics begins a more pronounced shift toward a bimodal model in 2016. Reprinted with permission…

Business Analytics

Bimodal Analytics Defined: Balancing Your Approach

Data discovery tools and techniques represent the largest change to traditional business intelligence in the last decade. Instead of being a replacement for enterprise reporting, however, data discovery is a new approach that augments the old…

hot spot policing observation concept officer watching crowd

Awards & Recognition, Business Analytics

Ironside Talks Fighting the Heroin Crisis in Manchester, NH

On Tuesday, February 16th, Ironside's CEO Tim Kreytak spoke to a packed house at the IBM PartnerWorld Leadership Conference in Orlando, FL about the work we've done with the Manchester, NH Police Department to help combat the growing heroin…

association rules for data mining concept standing out

Business Analytics, Data Management

Ironside Webinar Series: Association Rules for Data Mining: Beyond Market Basket Analysis

On February 11th, Ironside hosted a webinar on Association Rules for Data Mining: Beyond Market Basket Analysis. Pamela Askar, Data Scientist at Ironside, presented on how to conduct association rules for data mining using SPSS Modeler. Association…

dashboard design building blocks concept

Business Analytics

The Dashboard Design DL: 5 Steps to Get Started

Data is scary. It comes in many types and requires even more tools to manage, which can make finding the information you're looking for an intimidating prospect. Luckily, dashboards can help you get relevant data in a format that works for the…

Wooden steering wheel on a ship reflects the direction that Nova Biomedical is steering its sales team.

Business Analytics

Ironside Case Study: Nova Biomedical Drives Sales Growth

Medical devices save lives every day. You'd think a product with an upside like that would sell itself, but in reality it requires a knowledgeable, highly motivated sales force to deliver it where it's needed most. Nova Biomedical, one of the…

Business Analytics

5 Compelling SPM Dashboard Creation Tips: SPM Journey Part 3

“Content is King” is a phrase made most famous by Bill Gates in a 1996 essay, but it’s been used many times before. I believe he was referring to what will drive the internet for years to come. In my mind, this saying was and is still…

Data Management

Sales Data Strategy: Your One Source of Truth

I belong to many Sales Operations and Sales Compensation social media groups. Recently, I read a post regarding what defines Sales Performance Management (SPM) that was very tool-based. It prompted me to think about all the systems and data…

Gartner BI & Analytics Summit Concept Biking to Mountains

Business Analytics

3 Tips to Get the Most out of Gartner BI & Analytics Summit

One thing all conferences have in common is that they're overwhelming. There's more to learn, see, and do than any one person can handle. Narrowing all those options down to what matters most for your role is tricky at best and frustrating…

Ironside is a data, analytics, and AI consulting and technology implementation company. We work with clients to understand their business objectives and day-to-day challenges, then employ our deep expertise in data strategy, architecture and engineering, integration, business intelligence, AI, and generative AI. We create technical solutions and practical approaches designed to drive smarter, data-driven decisions across a company and help it move further and faster toward its business goals.

Welcome to our blog.

Navigating the Amazon Q Ecosystem: Amazon Q Business vs. Amazon Q in QuickSight

Get By with a Little Help from Empathy: Design Thinking Part 1

How Data Management and Governance Can Enable Successful Self-Service BI

Bimodal Analytics Defined: Balancing Your Approach

Ironside Talks Fighting the Heroin Crisis in Manchester, NH

Ironside Webinar Series: Association Rules for Data Mining: Beyond Market Basket Analysis

The Dashboard Design DL: 5 Steps to Get Started

Ironside Case Study: Nova Biomedical Drives Sales Growth

5 Compelling SPM Dashboard Creation Tips: SPM Journey Part 3

Sales Data Strategy: Your One Source of Truth

3 Tips to Get the Most out of Gartner BI & Analytics Summit

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