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What Is Design Thinking? “Design thinking is about believing we can make a difference and having an intentional process in order to get to new, relevant solutions that create positive impact.” – IDEO It is not a magic bullet. It is not the only approach to problem solving. Instead, design thinking is simply […]
Ironside’s Crystal Meyers was featured in Vol. 19, No. 4 of TDWI’s Business Intelligence Journal. Her points are particularly relevant as business analytics begins a more pronounced shift toward a bimodal model in 2016. Reprinted with permission of 1105 Media, Inc. As published in TDWI’s Business Intelligence Journal.
On Tuesday, February 16th, Ironside’s CEO Tim Kreytak spoke to a packed house at the IBM PartnerWorld Leadership Conference in Orlando, FL about the work we’ve done with the Manchester, NH Police Department to help combat the growing heroin crisis in their community not with guns, but with predictive analytics. Following an opening statement by […]
On February 11th, Ironside hosted a webinar on Association Rules for Data Mining: Beyond Market Basket Analysis. Pamela Askar, Data Scientist at Ironside, presented on how to conduct association rules for data mining using SPSS Modeler.
Data is scary. It comes in many types and requires even more tools to manage, which can make finding the information you’re looking for an intimidating prospect. Luckily, dashboards can help you get relevant data in a format that works for the people who need it most. This article will explore the core concepts behind […]
Medical devices save lives every day. You’d think a product with an upside like that would sell itself, but in reality it requires a knowledgeable, highly motivated sales force to deliver it where it’s needed most. Nova Biomedical, one of the leading manufacturers of blood analyzers, wanted to be certain they were giving their sales […]
“Content is King” is a phrase made most famous by Bill Gates in a 1996 essay, but it’s been used many times before. I believe he was referring to what will drive the internet for years to come. In my mind, this saying was and is still true in media. Just take a look at […]
I belong to many Sales Operations and Sales Compensation social media groups. Recently, I read a post regarding what defines Sales Performance Management (SPM) that was very tool-based. It prompted me to think about all the systems and data utilized and captured in a mature sales data strategy and to ask myself the following question: What […]
One thing all conferences have in common is that they’re overwhelming. There’s more to learn, see, and do than any one person can handle. Narrowing all those options down to what matters most for your role is tricky at best and frustrating at worst, especially when it comes to a multidisciplinary, multi-technology event like the Gartner […]
We heard a lot of great questions during the Cognos Analytics Webinar Q&A we held after our live presentation. The discussion was so productive we thought we’d roll out a transcript as an article so all of you can easily get the Cognos Analytics answers you’re searching for.
Ironside is a data, analytics, and AI consulting and technology implementation company. We work with clients to understand their business objectives and day-to-day challenges, then employ our deep expertise in data strategy, architecture and engineering, integration, business intelligence, AI, and generative AI. We create technical solutions and practical approaches designed to drive smarter, data-driven decisions across a company and help it move further and faster toward its business goals.
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