Collect data at a granularity that permits propensity score creation for each prior customer
COMPANY OVERVIEW
A large provider of travel and vacation services was looking to personalize their marketing efforts with the overall goal of increasing revenue and creating returning customers.
BUSINESS NEED
The company needed to stimulate growth and gain more returned value from marketing campaigns. Their goals were to increase sales of vacation packages, re-engage previous customers, and apply a smarter marketing campaign.
SOLUTION
Ironside’s BI team used the client’s data to deliver a solution by doing the following:
Refine the Focus
Define the Roadmap
Develop the Model
Inform Action
KEYS TO SUCCESS
The propensity model engagement resulted in the following benefits:
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Ironside is a data, analytics, and AI consulting and technology implementation company. We work with clients to understand their business objectives and day-to-day challenges, then employ our deep expertise in data strategy, architecture and engineering, integration, business intelligence, AI, and generative AI. We create technical solutions and practical approaches designed to drive smarter, data-driven decisions across a company and help it move further and faster toward its business goals.
