One of the most daunting tasks for any Cognos administrator is the process of providing a sustainable and intuitive reporting solution that deciphers the often overwhelming user requirements into the simple question “What do they want?” Feedback is essential in developing methodologies and standards that increase the efficiency and usability of your Cognos environment. While the previous statement sounds straight forward, detailed feedback is often difficult to gather, quite frequently lacking articulation or clear definition. In addition, there are situations where people simply can’t communicate exactly what they want, or do not know how to ask for it. One of the most overlooked and underutilized tools in the IBM Cognos BI arsenal can assist you in forming an idea of what and how you need to deliver on user requests, providing feedback anytime you want without the need for multiple user requirement meetings.