This is part three in our five part series on the essential capabilities of the competitive data-driven enterprise.

Most business analysts will reach for their favorite data visualization tool when it comes time to perform driver and correlation analysis when in search of a cause. While this technology is essential for communicating with data, and excellent at identifying new opportunities (i.e. visualizing gaps or data non-relationships), it is limited in its ability to produce reliable, accurate and conclusive results. This is mostly due to our own human limitations when visually processing more than two dimensions of analysis at a time (e.g. revenue over time by product line). Read more