Tag Archive for: Big Data & Analytics

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Customer Analytics in a Competitive Marketplace

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Ironside’s Ray Haddad published an article on LinkedIn titled “Applications of Nonlinearity in Life and Customer Analytics” in August 2017.

 

What’s the best way to hold on to your customers in a competitive marketplace?

That’s a classic business question, for which Ray Haddad uses an innovative methodology to provide surprising answers in this just-posted article. Ray, an Account Executive in Data and Analytics Strategy at Ironside, initially poses a hypothetical question to serve as an example of this methodology in action: Are you inclined to think that increasing your automotive speed from 60 MPH to 120 MPH will save you more time in getting to your destination than by increasing it from 10 MPH to 20 MPH? Read more

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Top 5 Trends in Cloud Data Warehousing and Analytics for 2015

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In 2014, cloud data warehousing services led the information management category in increased adoption rate, jumping from 24% to 34% according to surveys by Information Week . For organizations challenged by data urgency needs that can be difficult to meet with traditional data warehouse infrastructures, cloud services offer an alternative that can provide value at the pace of business, often supplementing existing, on-premise data warehouses. With new technologies and advancements in the cloud data warehousing space, 2015 should prove to be an exciting year for those looking to build out or implement new cloud based DW programs. Whether you are in the midst of a cloud DW initiative, looking to start one soon, or just getting to know the technology – the five trends that we will discuss below are items you will want to keep in mind for the coming year. Read more