IBM Cognos has a built-in map functionality that provides great visualization. With multiple layers on each map you can display data at different levels and even create drill throughs to other reports. It is a nice feature to visually present your data. However, everything has its limitations. There are some rich map features that IBM Cognos maps may not be able to provide; such as adding additional content dynamically onto the map, searching, on-demand zoom in/out, actual location, overlays, better mobile device support, etc.  Google Maps is one of the leading online free map services that many web users like you are using daily. Today, with globalization of business many companies have offices all over the world. So it becomes a very natural request from your business users: can we put our business data on Google Maps so that we can easily see how our branch offices perform globally? Or in other words, can we place Google Maps inside our Cognos reports? Before we get to the answer, let’s first take a look whether this is even a technical possibility.
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