Well in advance of the IBM acquisition of Cognos, the Cognos name was synonymous with powerful, trusted enterprise business intelligence and managed reporting. Between its ability to scale to meet the needs of the largest enterprises, its robust, governed metadata layer that made it possible to report against a vast array of different data sources, powerful reporting capabilities churning out highly complex managed BI reporting solutions, and ad-hoc reporting and analysis against those governed data sources, IBM Cognos was the answer for almost all enterprise reporting needs. Until it wasn’t.