“Design thinking is about believing we can make a difference and having an intentional process in order to get to new, relevant solutions that create positive impact.”
– IDEO
It is not a magic bullet. It is not the only approach to problem solving. Instead, design thinking is simply another tool in our toolbox that helps us keep the user front of mind and practice empathy throughout the entire development process. Read more
Ironside’s Crystal Meyers was featured in Vol. 19, No. 4 of TDWI’s Business Intelligence Journal. Her points are particularly relevant as business analytics begins a more pronounced shift toward a bimodal model in 2016.
Reprinted with permission of 1105 Media, Inc. As published in TDWI’s Business Intelligence Journal. Read more
Data discovery tools and techniques represent the largest change to traditional business intelligence in the last decade. Instead of being a replacement for enterprise reporting, however, data discovery is a new approach that augments the old methods. Understanding when to use each and how they work together are key elements in implementing a strategy for bimodal analytics. Read more
On Tuesday, February 16th, Ironside’s CEO Tim Kreytak spoke to a packed house at the IBM PartnerWorld Leadership Conference in Orlando, FL about the work we’ve done with the Manchester, NH Police Department to help combat the growing heroin crisis in their community not with guns, but with predictive analytics. Following an opening statement by IBM CEO Ginni Rometty, Tim wasted no time in driving home the positive impact our IronShield platform has had. Read more
On February 11th, Ironside hosted a webinar on Association Rules for Data Mining: Beyond Market Basket Analysis. Pamela Askar, Data Scientist at Ironside, presented on how to conduct association rules for data mining using SPSS Modeler. Read more
Data is scary. It comes in many types and requires even more tools to manage, which can make finding the information you’re looking for an intimidating prospect. Luckily, dashboards can help you get relevant data in a format that works for the people who need it most. This article will explore the core concepts behind good dashboard design and put you on the road to making sense of all that data out there. Read more
Medical devices save lives every day. You’d think a product with an upside like that would sell itself, but in reality it requires a knowledgeable, highly motivated sales force to deliver it where it’s needed most. Nova Biomedical, one of the leading manufacturers of blood analyzers, wanted to be certain they were giving their sales reps the support they needed to excel in their space. To accomplish this, they partnered with Ironside to establish a modern sales performance management (SPM) system and strategy that would be capable of providing the robust compensation and reporting assets needed to accelerate sales success. Read more
“Content is King” is a phrase made most famous by Bill Gates in a 1996 essay, but it’s been used many times before. I believe he was referring to what will drive the internet for years to come. In my mind, this saying was and is still true in media. Just take a look at Netflix, Amazon, YouTube, and other organizations creating original content. You can even go further outward and consider any social media platform and all original (or shared) content in a company’s data stores. Read more
One thing all conferences have in common is that they’re overwhelming. There’s more to learn, see, and do than any one person can handle. Narrowing all those options down to what matters most for your role is tricky at best and frustrating at worst, especially when it comes to a multidisciplinary, multi-technology event like the Gartner BI & Analytics Summit. Some of our top experts and clients will be giving presentations at the Grapevine, TX Gartner Summit this March. This got us thinking: how can we use our experience to help other attendees get the most out of the event? Read more
We heard a lot of great questions during the Cognos Analytics Webinar Q&A we held after our live presentation. The discussion was so productive we thought we’d roll out a transcript as an article so all of you can easily get the Cognos Analytics answers you’re searching for. Read more
Ironside is a data, analytics, and AI consulting and technology implementation company. We work with clients to understand their business objectives and day-to-day challenges, then employ our deep expertise in data strategy, architecture and engineering, integration, business intelligence, AI, and generative AI. We create technical solutions and practical approaches designed to drive smarter, data-driven decisions across a company and help it move further and faster toward its business goals.