The Power of Data for Franchisors – Ironside & Precisely
Take30 with a Data Scientist – 11/3/22
As a Franchisor, you can drive your business forward with location data. There are two key components to driving value: identifying the correct dataset and integrating it to impact your business:
- Advertising – Reach the right consumers, measure campaign success and optimize performance
- Intelligence – Understand consumer demand and market trends to capture competitive shoppers, engage brand loyalists, gain net-new customers
- Site Selection – Determine the optimal location for your next franchise
Precisely, the data integrity company, and Ironside, a data, analytics and cloud consultancy, work together to bring Franchisors customized value through location data.
Ironside is a data, analytics, and AI consulting and technology implementation company. We work with clients to understand their business objectives and day-to-day challenges, then employ our deep expertise in data strategy, architecture and engineering, integration, business intelligence, AI, and generative AI. We create technical solutions and practical approaches designed to drive smarter, data-driven decisions across a company and help it move further and faster toward its business goals.
